Hiyoko is like the old school favourite of Japanese Snacks. All of us foreigners had tried and loved it. And that cute picture of the chick on the box is so recognisable.
So when we see boxes with that picture of bright yellow chicks, we head straight to the stack and grab a box each. No deliberation, no hesitation, just the satisfaction of finding a long-missed good find. And I see a caucasian lady even getting 5 boxes!
The winning formula of Hiyoko is its dough skin, which has pronounced sweet aroma of wheat and slightly fluffy texture. And this dough skin complements the bean paste so well. I can keep eating this non-stop.